Consumers should expect to be eating safer food and be choosing healthier and more balanced meals by 2015 as a result of the Food Standards Agency’s Strategy for 2010–2015, published today.
As the Agency moves into its second decade, the FSA Board has set the Agency’s strategic direction for the next five years.
The strategy, which can be found at the link below, defines the FSA purpose of safe food and healthy eating for all. The plan sets out key objectives and priorities, and describes the outcomes (see below) and approaches the Agency and others will take to safeguard the UK’s food and encourage positive dietary change.
The strategy is written in a clear and concise way to help consumers understand it, and is shaped by the FSA core principles of putting the consumer first, openness and independence, and science and evidence-based.
http://www.food.gov.uk/aboutus/publications/busreps/strategicplan/
The five outcomes the Agency aims to deliver are:
- food produced or sold in the UK is safe to eat
- imported food is safe to eat
- consumers understand about safe food and healthy eating, and have the information they need to make informed choices
- food products and catering meals are healthier
- regulation is effective, risk-based and proportionate, is clear about the responsibilities of food business operators and others, and protects consumers and their interests from fraud and other risks
The strategy, which will be reviewed annually, was developed in consultation with all FSA stakeholders earlier this year and discussed at the Agency’s open Board meeting in November 2009.
Source: http://www.food.gov.uk/news/newsarchive/2009/dec/strategy